These are typically all good questions, particularly when the inquiring party is paying medical marketing service to advertise a website and attract visitors (and ultimately new patients). The trouble? Solutions to simple SEO questions tend to be over a little complicated.
Search engines like yahoo are remarkably sophisticated systems. Note using the saying “system.” A lot of people usually imagine search engines like yahoo as some form of computer device seems with the Internet in a nanosecond and returns a quick reaction to an online searcher’s query.
That’s hardly the truth. Instead, search engines like google require notably intricate computer software, data centers and networking which costs millions of dollars.
Today, doctors depend increasingly on search engines to assist them to find new patients. Given the growing influence from the Internet around the business of medical, we’re dedicating a series to untangling the complexity of online search.
We’ll steer clear of the really geeky stuff but hopefully provide enough of the fundamentals for the health care professional simply wanting to be a better manager. Let’s begin with this installment in the first rule of SEO.
The sole exception to this statement is if you work with Google or another google search. For the remainder of us, SEO is around information quality.
Search engines like yahoo use software to investigate all 250 million-plus websites on the Internet, using something called robots or spiders to “crawl” the websites. Within a process called indexing, these robots gather, analyze and store the things they find into a database.
The Google database – stored on over a million computer servers all over the world – is what you, the web searcher, check into each and every time you conduct a Google search.
Google, king of Internet search
We’ll focus here on Google because approximately three of four Internet searchers use that specific search engine. This really is regarding the only computer stuff any medical marketer or doctor might choose to know about Google:
Google crawls more than 20 billion websites each day, as outlined by Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to position pages for any particular Internet search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm could very well be the most closely guarded trade secret on the planet.
The Google algorithm assesses over 200 “signals” so that you can rank a page, says spokesman Matt Cutts. “The secret sauce is with the blending of those signals.”
Google keeps all of its data inside an unknown variety of data centers around the world, each typically costing up to $600 million to build and contain as much as 50,000 servers. The reason being search engines like google have numerous small databases, each dedicated to a keyword topic. This makes it easier to enable them to retrieve dexhpky73 in fractions of your second.
Okay. End in the techy stuff. We just cite these statistics hoping endowing a sense of humble respect for what we consider the greatest human invention ever: the world wide web search engine.
Otherwise, the job of improving search-engine rankings is focused on the grade of info on each webpage.
Google’s 200-plus signals include factors including the page’s content, title, any keywords in headlines on the page, proximity of keywords to each other on that page, the page URL (website address) and PageRank, a Google way of measuring the amount of other webpages link inward to this particular page.