Before you decide to select what you think is the ideal color off Pantone Colour Books, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally as opposed to locally. The thing is, different colors have different meanings to various people. If you’re unfamiliar with the cultural significance of the certain color the product, brand, or identity you’re promoting might end up failing before it has a possiblity to pull off! Let’s take a closer look at the cultural significance of color in two of today’s emerging economies.
In China, colour red is perhaps the most important. No where is that this color more prominent than about the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. It is additionally colour chinese people associate with fire, among the five elements its people believe create anything that exists by nature.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow may be the color the Chinese associate with another in the five elements, the Earth, and thus, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s as opposed to Western cultures where the color white is utilized to symbolize purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned using a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of a union of two individuals, colour red also symbolizes fertility and prosperity. The color green represents the harvest or a new beginning and, like in America, green is symbolic of nature. In India green is likewise the colour utilized to honor Islam.
As fashionable as green is, don’t utilize it if you plan on doing business with Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those in Latin America, green represents death. But in between East, green is definitely the hue of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting a bad color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and then make sure you perform your due diligence!